Intre religiozitate si marketing: analiza unui fenomen literar/ Between Religiousness and Marketing: the Analysis of a Literary Phenomenon

Mihaela Frunza


The article proposes an analysis of the recent best-seller “Da Vinci Code”, by Dan Brown. Several keys of interpreting the novel are sketched – from deconstructing the accuses of plagiarism and blasphemy to analyzing the role of feminism and new-age religiousness in the plot making. In the end, the author comparatively examines the novel and the Mel Gibson movie “The Passion of Christ”, in an attempt to better situate the figure of Christ in recent cultural products.


Dan Brown, religiousness, Maria Magdalena, feminism, Mel Gibson, plagiarism, the Passions of Christ

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